08 · About

About

Zachary Braden holding his Emmy award outdoors under fall foliage

A multi-disciplinary designer with a focus in motion and product design. I've spent the past four years as a Senior Product & Motion Designer at Peacock, using motion to tell stories in internal reels, press pieces, and product UI, while also studying how it shapes the way users understand and decide.

Before Peacock, I bounced between startups and freelance work, creating launch and brand videos for companies like Airtime (now Cantina), Wink, and Zoom University. Earlier still, I was at The DuMont Project, an agency in Marina Del Rey, crafting product, brand, and motion work for clients including AARP, Dr. Scholl's, and Guess. I'm also a USC alumni, with a degree in Cinema and Media Studies and a minor in Business Entrepreneurship.

More recently, I've taken a deep interest in AI. I lead several AI initiatives at Peacock and use the tools to push both my output and my creative thinking further.

Outside of design, I've spent the past year writing a feature film, with a TV pilot currently in the works. I love being part of anything creative, and telling stories, whatever the medium, is what ties it all together.

My take on AI

My overall perspective on AI right now is one of optimism. I understand that, especially in the design and creative world, there's real pushback, and I can relate to that at times. But I believe we're in the early stages of a kind of technical renaissance. The things we build today, with the tools we have now, will shape how the world works for the next century, and being part of that excites me.

I use AI to sharpen my own skills and deepen my understanding, both in design and beyond. Day to day, that means working across Claude's tools, including Cowork, alongside image and video tools like Runway and Figma's AI features. I also use a combination of tools and coding agents to build apps on the side, which has taught me a lot about how products actually get made under the hood.

Overall, I'm an optimist. I think these tools can help create a much better world for everyone, as long as they're developed with care and consideration.

Let’s work together

The fastest way to contact me is through this form or my socials in the dock.